International marketing / Daniel W. Baak, Barbara Czarnecka y Donald Baak.
Tipo de material:
TextoIdioma: Inglés Editor: California : Sage, 2019Edición: Segunda ediciónDescripción: xxxv, 632 páginas : ilustraciones, figuras, mapas ; 27 cmTipo de contenido: texto Tipo de medio: sin mediación Tipo de portador: volumenISBN: 9781506389219; 9781506389226Tema(s): Comercio exterior | Empresas | Empresas internacionales | Mercadeo -- Administración | Mercado de exportaciónClasificación CDD: 658.827 Resumen: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. El texto.
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
Libros
|
Biblioteca Central | 658.827 B111 2019 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 33814 |
Parte I. Essentials of international merketing. -- Parte II. International markets and market research. -- Parte III. International product marketing. -- Parte IV. International pricing and finance. -- Parte V. International place or distribution. -- Parte VI. International promotion.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. El texto.
Administración de empresas
Haga clic en una imagen para verla en el visor de imágenes
No hay comentarios en este titulo.