International marketing /
Baak, Daniel W.
International marketing / Daniel W. Baak, Barbara Czarnecka y Donald Baak. - Segunda edición. - xxxv, 632 páginas : ilustraciones, figuras, mapas ; 27 cm
Parte I. Essentials of international merketing. -- Parte II. International markets and market research. -- Parte III. International product marketing. -- Parte IV. International pricing and finance. -- Parte V. International place or distribution. -- Parte VI. International promotion.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
9781506389219 9781506389226
Comercio exterior.
Empresas.
Empresas internacionales.
Mercadeo--Administración.
Mercado de exportación.
658.827 / B111 2019
International marketing / Daniel W. Baak, Barbara Czarnecka y Donald Baak. - Segunda edición. - xxxv, 632 páginas : ilustraciones, figuras, mapas ; 27 cm
Parte I. Essentials of international merketing. -- Parte II. International markets and market research. -- Parte III. International product marketing. -- Parte IV. International pricing and finance. -- Parte V. International place or distribution. -- Parte VI. International promotion.
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
9781506389219 9781506389226
Comercio exterior.
Empresas.
Empresas internacionales.
Mercadeo--Administración.
Mercado de exportación.
658.827 / B111 2019
