Plan de Negocio SKARLETT - Multiverse of Entertaiment /
Blanco Rocha, Stefany Paola
Plan de Negocio SKARLETT - Multiverse of Entertaiment / Stefany Paola Blanco Rocha, Roider José Flórez Buelvas y Paula Andrea Royeth Banquet ; director, Néstor Bravo Chadid.
- 4 MB : 91 páginas ; gráficas, ilustraciones, tablas
Trabajo de grado
Accenture. (2018). "Personalization Pulse Check".
https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdf Belloso, J. C., & Ivars, J. (2014). Marketing de destinos turísticos. Ediciones Pirámide.
https://www.edicionespiramide.es/libro.php?id=4426859
Blair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and
Globalization. Routledge.
https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+
Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge.
&hl=es&as_sdt=0&as_vis=1&oi=scholart Brady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA
Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626 Dunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge.
https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753
Eventbrite. (2018) "The Power of Personalization: Music fans want customized experiences,
and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-want Forbes. (2018). The Future of Personalized Entertainment.
https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69 Harvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalization International Journal of Contemporary Hospitality Management. (2019). The influence of
personalized music on customer emotions and loyalty in the hospitality industry.
Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018-
0094/full/html Music Business Worldwide. (2019). Why Personalization is the Future of Music Streaming.
https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming/ Nielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdf Pan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty.
Journal of the Academy of Marketing Science, 39(2), 172-183.
https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers
onalization_Customer_Satisfaction_and_Switching_Costs_on_E-Loyalty Singh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in
Entertainment Industry. International Journal of Innovative Technology and Exploring
Engineering, 9(6), 286-289.
https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert
ainment_Industry_in_the_Digital_Age_A_Critical_Review Sanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning
Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa
ls+with+Organizational+Strategy-p-9781119196860
La propuesta comercial SKARLETT es proporcionar servicios de entretenimiento con música en vivo de acuerdo con la preferencia del cliente. Para hacer esto, se cuentan varias opciones de música como Reggaetón, Champeta y otros géneros populares. La idea es crear una experiencia de entretenimiento única y personalizada para cada cliente. Para lograr este propósito, necesitará expertos en música y entretenimiento que puedan adaptarse a varios gustos y gustos de los clientes. Intento crear un ambiente agradable y divertido de que la música sea un hilo de experiencia. Se proporcionan varias opciones de entretenimiento, desde fiestas privadas hasta eventos corporativos con el objetivo de proporcionar servicios a varios espectadores. Para hacer esto, hay una amplia gama de canciones que se actualizan regularmente y un estilo musical para mantener la frescura y la novedad en las propuestas de entretenimiento. La idea es proporcionar un servicio personalizado y de alta calidad que permita al cliente sentirse cómodo y disfrutar de experiencias únicas e inolvidables. Intenta crear una atmósfera divertida con la parte de la música, que es el centro de atención. SKARLETT's commercial proposal is to provide entertainment services with live music according to the client's preference. To do this, there are several music options such as Reggaeton, Champeta and other popular genres. The idea is to create a unique and personalized entertainment experience for each client. To achieve this purpose, you will need music and entertainment experts who can adapt to various tastes and tastes of customers. I try to create an enjoyable and fun environment that music is a thread of experience. Various entertainment options are provided, from private parties to corporate events with the aim of providing services to various spectators. To do this, there is a wide range of songs that are regularly updated and a musical style to maintain freshness and novelty in the entertainment proposals. The idea is to provide a personalized and high quality service that allows the customer to feel comfortable and enjoy unique and unforgettable experiences. It tries to create a fun atmosphere with the music part, which is the center of attention.
Música.
Entretenimiento.
Clientes.
Entretenimiento. Calidad. Música. Atención. Géneros de música.
Plan de Negocio SKARLETT - Multiverse of Entertaiment / Stefany Paola Blanco Rocha, Roider José Flórez Buelvas y Paula Andrea Royeth Banquet ; director, Néstor Bravo Chadid.
- 4 MB : 91 páginas ; gráficas, ilustraciones, tablas
Trabajo de grado
Accenture. (2018). "Personalization Pulse Check".
https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdf Belloso, J. C., & Ivars, J. (2014). Marketing de destinos turísticos. Ediciones Pirámide.
https://www.edicionespiramide.es/libro.php?id=4426859
Blair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and
Globalization. Routledge.
https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+
Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge.
&hl=es&as_sdt=0&as_vis=1&oi=scholart Brady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA
Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626 Dunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge.
https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753
Eventbrite. (2018) "The Power of Personalization: Music fans want customized experiences,
and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-want Forbes. (2018). The Future of Personalized Entertainment.
https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69 Harvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalization International Journal of Contemporary Hospitality Management. (2019). The influence of
personalized music on customer emotions and loyalty in the hospitality industry.
Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018-
0094/full/html Music Business Worldwide. (2019). Why Personalization is the Future of Music Streaming.
https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming/ Nielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdf Pan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty.
Journal of the Academy of Marketing Science, 39(2), 172-183.
https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers
onalization_Customer_Satisfaction_and_Switching_Costs_on_E-Loyalty Singh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in
Entertainment Industry. International Journal of Innovative Technology and Exploring
Engineering, 9(6), 286-289.
https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert
ainment_Industry_in_the_Digital_Age_A_Critical_Review Sanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning
Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa
ls+with+Organizational+Strategy-p-9781119196860
La propuesta comercial SKARLETT es proporcionar servicios de entretenimiento con música en vivo de acuerdo con la preferencia del cliente. Para hacer esto, se cuentan varias opciones de música como Reggaetón, Champeta y otros géneros populares. La idea es crear una experiencia de entretenimiento única y personalizada para cada cliente. Para lograr este propósito, necesitará expertos en música y entretenimiento que puedan adaptarse a varios gustos y gustos de los clientes. Intento crear un ambiente agradable y divertido de que la música sea un hilo de experiencia. Se proporcionan varias opciones de entretenimiento, desde fiestas privadas hasta eventos corporativos con el objetivo de proporcionar servicios a varios espectadores. Para hacer esto, hay una amplia gama de canciones que se actualizan regularmente y un estilo musical para mantener la frescura y la novedad en las propuestas de entretenimiento. La idea es proporcionar un servicio personalizado y de alta calidad que permita al cliente sentirse cómodo y disfrutar de experiencias únicas e inolvidables. Intenta crear una atmósfera divertida con la parte de la música, que es el centro de atención. SKARLETT's commercial proposal is to provide entertainment services with live music according to the client's preference. To do this, there are several music options such as Reggaeton, Champeta and other popular genres. The idea is to create a unique and personalized entertainment experience for each client. To achieve this purpose, you will need music and entertainment experts who can adapt to various tastes and tastes of customers. I try to create an enjoyable and fun environment that music is a thread of experience. Various entertainment options are provided, from private parties to corporate events with the aim of providing services to various spectators. To do this, there is a wide range of songs that are regularly updated and a musical style to maintain freshness and novelty in the entertainment proposals. The idea is to provide a personalized and high quality service that allows the customer to feel comfortable and enjoy unique and unforgettable experiences. It tries to create a fun atmosphere with the music part, which is the center of attention.
Música.
Entretenimiento.
Clientes.
Entretenimiento. Calidad. Música. Atención. Géneros de música.
