000			02216nam a22003977i 4500
999			_c33664 _d33665
001			33664
003			CO-SiCUC
005			20210317114738.0
008			210311b2019 enkba||| |||| 00| 0 spa d
020			_a9781506389219
020			_a9781506389226
035			_a(CO-SiCUC) 33664
040			_aCO-SiCUC _bspa _cCO-SiCUC _erda
041			_aeng
043			_an-us-ca---
082	0	4	_222 _a658.827 _bB111 2019
100	1		_4aut _aBaak, Daniel W. _eaut _941570
245	1	0	_aInternational marketing / _cDaniel W. Baak, Barbara Czarnecka y Donald Baak.
250			_aSegunda edición.
264		1	_aCalifornia : _bSage, _c2019.
300			_axxxv, 632 páginas : _bilustraciones, figuras, mapas ; _c27 cm
336			_2rdacontent _atexto _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
504			_aParte I. Essentials of international merketing. -- Parte II. International markets and market research. -- Parte III. International product marketing. -- Parte IV. International pricing and finance. -- Parte V. International place or distribution. -- Parte VI. International promotion.
520		3	_aNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. _cEl texto.
590			_aAdministración de empresas
650	1	7	_aComercio exterior. _941697
650	1	7	_aEmpresas. _941698
650	1	7	_aEmpresas internacionales. _926665
650	1	7	_aMercadeo _xAdministración. _93021
650	1	7	_aMercado de exportación. _927879
700	1		_4aut _aCzarnecka, Barbara _eautor _941572
700	1		_4aut _aBaack, Donald _eautor _941573
942			_2ddc _cBK