TY  - GEN
AU  - Blanco Rocha,Stefany Paola
AU  - Flórez Buelvas,Roider José
AU  - Royeth Banquet,Paula Andrea
AU  - Bravo Chadid,Néstor
TI  - Plan de Negocio SKARLETT - Multiverse of Entertaiment
PY  - 2023///
CY  - Sincelejo
PB  - Corporación Universitaria del Caribe - CECAR
KW  - Música
KW  - armarc
KW  - Entretenimiento
KW  - Clientes
KW  - Calidad
KW  - Atención
KW  - Géneros de música
N1  - Trabajo de grado; Accenture. (2018). "Personalization Pulse Check".
https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdf; Belloso, J. C., & Ivars, J. (2014). Marketing de destinos turísticos. Ediciones Pirámide.
https://www.edicionespiramide.es/libro.php?id=4426859
; Blair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and
Globalization. Routledge.
https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+
Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge.
&hl=es&as_sdt=0&as_vis=1&oi=scholart; Brady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA
Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626; Dunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge.
https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753
; Eventbrite. (2018) "The Power of Personalization: Music fans want customized experiences,
and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-want; Forbes. (2018). The Future of Personalized Entertainment.
https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69; Harvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalization; International Journal of Contemporary Hospitality Management. (2019). The influence of
personalized music on customer emotions and loyalty in the hospitality industry.
Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018-
0094/full/html; Music Business Worldwide. (2019). Why Personalization is the Future of Music Streaming.
https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming; Nielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdf; Pan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty.
Journal of the Academy of Marketing Science, 39(2), 172-183.
https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers
onalization_Customer_Satisfaction_and_Switching_Costs_on_E-Loyalty; Singh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in
Entertainment Industry. International Journal of Innovative Technology and Exploring
Engineering, 9(6), 286-289.
https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert
ainment_Industry_in_the_Digital_Age_A_Critical_Review; Sanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning
Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa
ls+with+Organizational+Strategy-p-9781119196860
N2  - La propuesta comercial SKARLETT es proporcionar servicios de entretenimiento con música en vivo de acuerdo con la preferencia del cliente. Para hacer esto, se cuentan varias opciones de música como Reggaetón, Champeta y otros géneros populares. La idea es crear una experiencia de entretenimiento única y personalizada para cada cliente. Para lograr este propósito, necesitará expertos en música y entretenimiento que puedan adaptarse a varios gustos y gustos de los clientes. Intento crear un ambiente agradable y divertido de que la música sea un hilo de experiencia. Se proporcionan varias opciones de entretenimiento, desde fiestas privadas hasta eventos corporativos con el objetivo de proporcionar servicios a varios espectadores. Para hacer esto, hay una amplia gama de canciones que se actualizan regularmente y un estilo musical para mantener la frescura y la novedad en las propuestas de entretenimiento. La idea es proporcionar un servicio personalizado y de alta calidad que permita al cliente sentirse cómodo y disfrutar de experiencias únicas e inolvidables. Intenta crear una atmósfera divertida con la parte de la música, que es el centro de atención; SKARLETT's commercial proposal is to provide entertainment services with live music according to the client's preference. To do this, there are several music options such as Reggaeton, Champeta and other popular genres. The idea is to create a unique and personalized entertainment experience for each client. To achieve this purpose, you will need music and entertainment experts who can adapt to various tastes and tastes of customers. I try to create an enjoyable and fun environment that music is a thread of experience. Various entertainment options are provided, from private parties to corporate events with the aim of providing services to various spectators. To do this, there is a wide range of songs that are regularly updated and a musical style to maintain freshness and novelty in the entertainment proposals. The idea is to provide a personalized and high quality service that allows the customer to feel comfortable and enjoy unique and unforgettable experiences. It tries to create a fun atmosphere with the music part, which is the center of attention
ER  -